# Follow Up

Automatically send follow-up messages after the link is sent, for example if the message hasn't been seen.

Follow-up messages are sent automatically a while after the link is sent, so customers don't forget.

{% dm-demo caption="Follow up 1 is sent because the link hasn't been seen, follow up 2 is sent 3 hours after the message is opened" %}
comment: nadya.craft: EBOOK
bot: Hi! The Selling on Instagram ebook is ready to send 📘 Want the link now? [Yes, please!]
user: Yes, please!
bot: Hi! Thanks for your comment. Here's the link to the Selling on Instagram ebook you asked for, just tap the button below. [Click Here]
time: 1 hour later, the link hasn't been seen
bot: Nadya, the ebook link is still up there 👆 The promo price is only valid today, so don't miss it!
time: Nadya opens the message
time: 3 hours later
bot: How's it going Nadya, have you had a chance to look at the ebook? If you have any questions, just reply to this chat 😊
{% enddm-demo %}

{% hint style="info" %}
Follow Up is only available on the **Pro** plan, and can only be turned on when the **Opening Message** is on. How to set up the Opening Message is covered in [Ask for Follow](/instagram/comment-to-dm/ask-for-follow).
{% endhint %}

This guide builds on the automation from [Set Up Comment to DM](/instagram/comment-to-dm).

## Setting up Follow Up

1. On the **Instagram Comment to DM** page, click the **⋮** icon on the automation you want to change, then choose **Edit**.

![Open the automation menu, then Edit](/assets/instagram/jenis-pesan-01-ubah.png)

2. Under **Additional Features**, turn on **Follow Up**. The **Follow Up 1** section appears right away.

![Turn on Follow Up](/assets/instagram/follow-up-01-aktifkan.png)

3. Choose a **Condition**, which decides when this follow-up is sent. Each condition is explained in the table below.

![Condition options](/assets/instagram/follow-up-02-kondisi.png)

4. Set the **Delay** in **Minute** or **Hour**, up to 24 hours.
5. Write the **Message** (up to 1,000 characters). Click **First Name**, **Last Name**, **Full Name**, or **Username** below the message field to greet the customer by name. For example, `{first_name}` is replaced with the customer's first name.

![Set the delay and write the message](/assets/instagram/follow-up-03-pesan.png)

6. **Optional:** click **Add Follow Up** to add another follow-up with a different condition and delay. When there's more than one follow-up, each one can be removed with the trash icon.

![Add another follow-up](/assets/instagram/follow-up-04-tambah.png)

7. Check the order in the **Preview**, then click **Update Automation**.

![Save the changes](/assets/instagram/follow-up-05-simpan.png)

## Follow-up conditions

| Condition | When it's sent |
| --- | --- |
| **Always** | After the delay, counted from when the message with the link was sent. |
| **If not seen message** | After the delay, only if the customer hasn't opened the message with the link. If they've opened it, this follow-up isn't sent. |
| **If seen message** | After the delay, counted from when the customer opened the message with the link. |
| **If user has not paid** | Only appears when [Ask for Payment](/ask-for-payment/instagram) is on. Sent after the delay if the customer hasn't paid. |

{% hint style="warning" %}
Instagram only allows automated messages within 24 hours of the customer's last interaction. Because of that, follow-ups that would land more than 24 hours after the message with the link was sent won't be delivered.
{% endhint %}

## Tips

- Use **If not seen message** to remind customers who haven't opened the link, and **If seen message** to ask what they thought or offer help.
- Greet customers by their first name so the message feels personal.
- Don't send too many follow-ups. One or two is usually enough.

***

Go back to [Set Up Comment to DM](/instagram/comment-to-dm), or see [Ask for Contact](/instagram/comment-to-dm/ask-for-contact).